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Cookie & Tracking Policy

Understanding how Upsilex Vorthyx uses cookies and tracking technologies to enhance your experience

Last Updated: January 15, 2025

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1

What Are Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit innovationpulseflow.sbs. We also use similar tracking technologies including web beacons, pixels, and local storage to understand how you interact with our stress management platform.

Think of cookies as digital breadcrumbs that help us remember your preferences and provide a more personalized experience. For instance, when you return to our site, cookies help us remember if you prefer dark mode or which stress management techniques you've bookmarked.

  • Session Cookies
    Temporary files that expire when you close your browser. These handle your active session and remember your actions during your visit.
  • Persistent Cookies
    Files that remain on your device for a set period, helping us recognize you on return visits and maintain your preferences.
  • First-Party Cookies
    Created directly by innovationpulseflow.sbs to enhance your experience with our stress management tools and content.
  • Third-Party Cookies
    Set by external services we use, such as analytics providers or embedded content from other platforms.

We categorize all tracking technologies based on their purpose and your ability to control them. Essential cookies cannot be disabled as they're required for basic site functionality, while others can be managed through your preferences.

2

Types of Tracking We Use

Our stress management platform uses different types of tracking to serve you better. Here's exactly what happens when you visit innovationpulseflow.sbs:

  • Essential Functionality Tracking
    Required for login sessions, form submissions, security features, and basic site operation. These track your authentication status and protect against security threats. Cannot be disabled.
  • Analytics and Performance Tracking
    Helps us understand which stress management resources are most helpful, how long users spend with different techniques, and where they encounter difficulties navigating our platform.
  • Personalization Tracking
    Remembers your preferred stress management categories, completed assessments, bookmarked techniques, and customized dashboard settings to provide a tailored experience.
  • Marketing and Advertising Tracking
    Tracks interaction with our educational content to show relevant stress management resources and wellness programs that match your interests and engagement patterns.

We're transparent about every piece of data collected. Analytics tracking shows us that users who complete our initial stress assessment are 60% more likely to engage with our guided meditation resources, helping us improve content recommendations for everyone.

Marketing cookies help us avoid showing you information about programs you've already completed or techniques that don't match your preferred stress management approach. This makes your experience more relevant and less cluttered.

3

How Tracking Enhances Your Experience

Every tracking technology we implement serves a specific purpose in making innovationpulseflow.sbs more helpful for your stress management journey. Here are concrete examples of how this data improves your experience:

Personalized Content Delivery: When analytics show you frequently access breathing exercises but skip meditation content, our system learns to prioritize breathing techniques in your recommendations. This isn't intrusive - it's responsive to your actual needs.

Progress Tracking: Cookies remember where you left off in multi-session programs, which stress assessments you've completed, and your progress through our structured stress management courses. Without this tracking, you'd lose your place every time you visited.

Optimized Loading: Performance tracking identifies which resources load slowly for users in different regions of India, helping us optimize content delivery. For example, we discovered users in smaller cities experienced delays with video content, leading us to implement better compression.

Security Protection: Essential tracking helps us detect unusual login patterns, protect against automated attacks, and ensure your personal stress management data stays secure. This includes monitoring for suspicious behavior that might indicate unauthorized access attempts.

Smart Recommendations: By understanding which combinations of techniques work well together, we can suggest complementary approaches. Users who engage with workplace stress content also benefit from time management resources, so our tracking helps surface these connections.

The goal isn't surveillance - it's creating a more intuitive, helpful platform that adapts to how you actually use stress management resources.

4

Data Retention and Your Control Options

Different types of tracking data have different retention periods based on their purpose and legal requirements:

  • Session Data
    Deleted immediately when you close your browser. Includes temporary preferences and active session information.
  • Preference Data
    Stored for up to 12 months to remember your settings, completed assessments, and customization choices across visits.
  • Analytics Data
    Aggregated and anonymized after 6 months. Individual tracking data is deleted while general usage patterns are retained for platform improvement.
  • Marketing Data
    Retained for 18 months to understand long-term engagement patterns and avoid showing irrelevant content. Can be deleted immediately through cookie rejection.

Browser-Level Control: Most browsers allow you to view, manage, and delete cookies manually. In Chrome, Firefox, Safari, and Edge, you can access cookie settings through privacy or security preferences. However, deleting all cookies may impact site functionality.

Our Built-In Controls: The "Decline All Non-Essential Cookies" button above provides immediate opt-out from analytics, personalization, and marketing tracking while preserving essential functionality. This preference is remembered across sessions.

Third-Party Opt-Outs: For external services we use, such as Google Analytics, you can install browser extensions or visit their opt-out pages directly. We also honor Do Not Track signals when properly configured in your browser.

Remember that opting out of tracking doesn't mean opting out of all data collection - essential functions like account security and basic site operation will continue to function as needed.

5

Managing Your Browser Settings

Beyond our built-in controls, you can manage cookies directly through your browser. Here's how to access these settings in popular browsers used in India:

Google Chrome: Navigate to Settings > Privacy and Security > Cookies and Other Site Data. You can block third-party cookies, clear existing data, or create exceptions for specific sites including innovationpulseflow.sbs.

Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data. Firefox offers enhanced tracking protection that blocks many analytics and advertising trackers by default.

Safari: In Preferences > Privacy, you can prevent cross-site tracking and manage cookie settings. Safari's Intelligent Tracking Prevention automatically limits some tracking technologies.

Microsoft Edge: Settings > Privacy, Search, and Services provides tracking prevention levels from basic to strict, plus individual cookie management options.

Mobile browsers offer similar controls through their settings menus. Android Chrome and iOS Safari include privacy settings that affect how cookies and tracking work across all websites you visit.

Important Note: Blocking all cookies may prevent you from logging into your Upsilex Vorthyx account, saving progress in stress management programs, or accessing personalized recommendations. We recommend using our selective opt-out instead of blanket cookie blocking.

For users who prefer maximum privacy, consider browsing in incognito or private mode, which doesn't store cookies between sessions but also doesn't remember your preferences or login status.

Questions About Our Cookie Policy?

We're committed to transparency about how we collect and use data on innovationpulseflow.sbs.

Contact us at [email protected]

Or reach us by phone at +91 7000 774 172

Upsilex Vorthyx
14, P.P.N. Market, Mall Road
Colonelganj, Kanpur, Uttar Pradesh 208001
India

Upsilex Vorthyx Logo

Professional Stress Management

We provide evidence-based stress management solutions and mental wellness programs designed to help individuals develop healthy coping strategies and improve their overall quality of life.

Contact Information

Address:
14, P.P.N. Market, Mall Rd
P.P.N Market, Colonelganj
Kanpur, Uttar Pradesh 208001
India

Phone: +91 7000 774 172

Email: [email protected]

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